The initial title of this post is “When good is good enough.” The objective of the content is two folds (1) encourage real estate agents to use video tours. In a world where time and convenience are valuable assets, video tours are largely appreciated by prospective buyers and serve as effective promotional materials for real estate agents (2) to encourage real estate agents to maximize their return and minimize their risk. Emphasizing, real estate agents in Vancouver or across Canada do not need to find a professional video production agency to create these simple video walk through – though they could – but the essence and purpose of these real estate video tour can be accomplished at an amateur level. You may find value in outsourcing it for $200-$300 a video but it doesn’t add much more marginal value to your marketing purpose to invest an additional $1000-$2000 to engage a professional video production agency. It’s about finding the maximum efficiency and reducing your risks by reducing your investment.
Albeit, the title “when good is good enough” doesn’t fit as search engine friendly to the target market of reaching real estate agents in Vancouver and Canada. So with the interest of helping more real estate agents, I decided rather to stick with a slightly boring title to simplify our search engine optimization process and expand our reach!
Now, on to the regularly scheduled post…
This article will teach you about onsite optimization and help you to use SEOPressor to make SEO easier.
As we all know there are two kinds of site optimization “Offsite and Onsite”. Offsite optimization focuses more on link building and promoting your website, this helps give you the added advantage over your competitors and make your site stand out better in Google (higher on SERPs) . However, before you start this process in order for your offsite optimization to be effective you must first create a solid foundation of onsite optimization. There are several things to consider with onsite optimization which we will outline bellow; if you’re looking to simplify things we would recommend using SEOPressor. Keep in mind that without solid onsite optimization techniques all your hard work for offsite optimization might be for naught.
Onsite Optimization can literally save you $100s and $1000s in offsite SEO Services. It can give you a significant advantage over your competitors in today search engines. (It helps make your site stand out over the rest; think of how you would choose to hire a job applicant. Also contrary to the believe, your website age isn’t detrimental to your ranks. It does affect your onsite optimization but it’s not the most important aspect)
(We should mention “SEOPressor” is the name of a wordpress plug in that helps you automated your website technical onsite optimization – the technical onsite optimization is very important in your general onsite optimization. )
We should also emphasize right at the get go that onsite optimization is more about the technical mumble jumble of keywords. It is also about site quality and user experience. You want to ensure your users find your site useful and helpful. This will help you retain their attention better and can make link building for your site more effective. Some ways you can do this is with quality content that is directed towards your target market or keyword search; it is never effective to optimize for a keyword in your title and not deliver the information in the actual content.
However with this said it is also important to make sure you have the technical mumble jumble stuff done well (SEOPressor can be used to help you through it if you’re new and unfamilar with how to optimize your keyword onsite); you see there are many great blogs out there that provide useful and valuable information but yet they barely get the day of light in the search engines. The web is getting more and more crowded and competitive so it is to your benefit to ensure that you also get the technical stuff the search engines like (such as the right keyword density, meta tags and description etc.) To help you with this SEOPressor is a great wordpress plug in that helps you to automated and guide you through much of this.
Although a lot of people think that onsite optimization is the easy part, they are wrong. Just like offsite optimization, there are so many things to check on onsite optimization and it also needs to be consistent every time you update your site. This is the hard part; because there are so many minute things to look into that most people tend to miss a lot or simply a couple of things that plays a huge factor in their site rankings.
As you are reading this article, I believe that you should already know the basics of onsite optimization. Although it’s isn’t that easy, it’s the part where a lot of people don’t miss out. You have to make sure that you are offering quality content. You should capture your audience attention, show them you’ve got what they are searching for. However besides good content you should also take an effort to make sure your page is SEO friendly, you can do this with SEOPressor if you are unfamilar with the technical sides of things. In short you must make them interested in your site that they’d want to bookmark it. That’s the main goal of onsite optimization. Now the hard part would be the technical aspect of onsite optimization, this is the part where you design your site in the search engine level. The first part was focusing on how to make people love your site; the second part would be how to make search engines put you in the 1st rank on their pages.
This can be achieved through developing an attention to detail, most veteran website owners already have this skill, however for most beginning website owners this can be quite a challenge. (If you’re new to SEO we would recommend getting a tool like SEOPressor that can alert you and provide reminders to ensure you have your onsite stuff done well) This is because these things might be simple but they are commonly a bit hard to notice, things like adding the right amount of keywords, formatting you fonts, making sure your tags are in the right place, adding the alternative keywords to your images lots more. These things usually require hard work and you need to go on every detail on every part of your website. Keep in mind that this factors counts huge on how search engines rank your site.
How to make SEO easier with SEOPressor
One of the things I could suggest is first studying to how to correctly format your site technically making sure you take note of every little detail and apply it on your site. For beginners and even for veterans who’d like to save time in doing this you can also check out this amazing tool called, “SEO Pressor” it’s a tool you can add on WordPress which automatically does everything for you and also gives out a real-time report of the things you’re still missing on your site which allows you to change it right away. This is really a fun and great tool to add on your sites so you might want to check it out.
Although we highly recommend SEOPressor if you’re new to SEO (It’s better to have a plug in that can help you automated the onsite if you’re unfamilar with what google is looking for so you can ensure to get the competitive edge over your competitors) you can also optimize your site without any additional guides or tools. We have included some basic technical onsite optimization tips for your assistance. Also if you decided against using SEOPressor we would recommend trying the All in One SEO Pack which is a free solution. This has been a popular and effective plug in for years and very helpful in helping to avoid having to deal with the technical aspect of things. Although unlike SEOPressor, it does not ensure you have done your onsite optimization but it still comes in very handy. (takes some of the technical stuff out of the process although you still need to know how to write the meta descriptions, title, and content in such a way to optimize for your keyword.)
Here are some Basic Technical Onsite Optimization Tips!
- Domain Name
When creating a site, you might make sure that the domain name should be not too long, easy to remember and simple. This does not only allow people to click or remember it, it also plays a factor for search engines in indexing your site.
- Adding Keywords on your URL’s
Adding your keywords on your sites URL is also very important, you can use a tool on word press to do this. It still plays a role in search engine indexing.
- Adding your Keywords in Title Tags
The title tag is the one that tells the browser what you want to be displayed on the top of the screen. Your title tag should describe what the content of the page and should be slightly unique on each page. You should also make sure that the main keyword is included.
- Adding Keywords on the Meta description
The meta description is a short component that would show up when your site appears as a result in search engines. It doesn’t change your webpage on anyway, but having the right meta description can greatly increase people’s interest in clicking your site over others. Therefore, make sure to make it readable and add the keyword for search engine indexing.
- Keywords on you H1 and H2
Search engines uses headings on websites to help them out in correctly indexing results. That is why it is very important port websites to make sure their heading have their keywords on it. aside from the keywords, adding phrases that are related to your niche is among the most important part of SEO onsite optimization.
You should also make sure that you have 10% keyword density in all you paragraphs.
- Adding unique and quality Content
Of course, you have to make sure that you are providing high quality and unique contents, search engines have the capacity of checking if you are providing unique or simply copied content. More importantly by providing unique and high quality content more people would check and trust you site that increasing traffic and convertibility.
There are still a lot of aspects that you need to look into, but you can start with those mentioned above. With dedication and the aptitude to learn and apply new things, you should be on the right track in no time. Keep in mind that starting a website is hard work but over time it gets easier and the rewards are great.
We hope you found this article educational and helpful. If you have any further questions please feel free to leave a comment bellow and we’d be happy to assist you. Also here is the link to SEOPressor if you are looking for something to help guide you through and automated your technical onsite optimization.