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Browsing articles in "SEOtProsperity Updates"

Must-Have graphics tool + free advertising dollars

Jul 17, 2016   //   by admin   //   SEOtProsperity Updates  //  No Comments

Dear readers,

This is a quick post to share about a very powerful and indispensable online graphic design tool that will help small/medium business owners.

=> Click here to watch how YouZign 2.0 works.

It’s a drag-and-drop graphics editor that allows you to create just about any simple graphics you need for your website or social media pages.

Among other things, you can use it to create (1) business cards (2) banner ads (3) social media headers/profile picture (4) product images (5) simple website changes (6) website images (7) YouTube slides.

Imagine being able to save money on your graphic design or create lucrative banner ads with high click through rate? This is basically what YouZign 2.0 does.

We’re sharing about it because it’s a tool I personally have and can highly recommend.

You save the extravagant costs of hire a freelance graphic designer for simple graphics. Save the hassle of telling Fiverr designers explicitly what you need and wait (just do it yourself in minutes with YouZign 2.0.). Traditional graphic designers will also take quite a bit of time and at least $25 per banner. I know SMB owners love to take things into their own hands and save costs.

Everything is online with their cloud base software so it’s truly point and click.

 

We’d also like to share that this link will provide you $50 in advertising dollars for Bing Ads. Register for a $5/month web hosting at Fat Cow (warning: bad web hosting company) for another $100 in Bing advertising.

I suggest you use it as a temporary 1-2 months of back-up hosting should your primary servers go down and simply benefit from the free advertising to test the waters and see if SEM provides a good ROI for your business.

This will be enough to get you approximately 200-300 prospective customers on your website or lead capture form.

 

Thanks for your time. If we can help in any manner or if you have any questions please comment bellow.

Ps. SEOtProsperity is looking at creating a SME business resource forum (private-members question and answers) with free access for small business owners. This is basically to provide absolutely free consulting for small business owners (or marketing team) in a collective environment. We love helping SMB prosper and hope this will enable us to be able to help more people even with our limited time availability. (Rest assure, we won’t be trying to sell you any services….we’ll also provide honest and helpful advice as your friend.)

 

Disclaimer – SEOtProsperity receives a commission for all sales of YouZign 2.0 click through our link. With this said, I would not recommend any product that is sub-par or that I don’t think will help you be more successful with your internet marketing efforts. (make things easier, save you time, or make you more profits)

SEO in 2016

Apr 15, 2016   //   by admin   //   SEOtProsperity Updates  //  No Comments

Search engine optimization isn’t complex. Google and search engines have the same incentive to display the best results for their customers (search engine users). They’ve gotten really good at this and you can’t “game the system” for very long.

Search engines have gotten so good with their algorithm, there’s no gaming search engines today. Getting top rankings on Google is a combination of good product and good communication in general.

Search engine ranks today should be a by product.

It’s no secret, here’s how you get top search engine ranks in 2016:

  • Good Product: Excel at what you do and the best you can in your industry. Truly be an influencer
  • Help search engines: Help search engines tag along on your ride so they know that people are talking about you and the great product/service you provide.
  • Active Marketing: A great product is frequently enough to get your name out there but good businesses know marketing is intentional. Get the word out there about your business and service creatively.

Think of it this way, marketing consists of your product, price, place and promotion. This is the same focus you should have with your SEO campaign. It’s not an isolated link building campaign but to ensure you have a great product that people want to talk about and then get the conversation going.

Here are some ideas that can help you:

  • Get involved in niche/community conversations. Go ahead, join those blog comments and contribute to your niche and community. In due time, you’ll likely get rewarded.
  • Social media: Social media is a big component to SEO today. Build a following and get the traffic and social signals for your content.
  • Comprehensive PR: Get some good public relations for your website or business through various opportunities such as event sponsorship or something special.

One thing I notice with Google and search engine optimization is the advancement of their algorithm to the point it truly understands good content from bad content. It also understands when someone is trying too hard to rank for the keyword rather than someone who’s focus on simply writing great content.

You can nowadays even rank naturally just with great content and a good social media presence. Something that in the older days wasn’t feasible because you had all these technicalities to consider where people would easily out rank you because their content was better optimized than yours and they had more high PR backlinks than you.

Kudos on Google engineers!

Real Estate Agents caught in the hype

Apr 15, 2016   //   by admin   //   SEOtProsperity Updates  //  No Comments

I was recently going through tens of real estate agent profiles while doing our extensive search for a website content and conducted throughout checks into various real estate agents.

One thing I notice through this was how many real estate agents are striving so hard to remain “hip” and technologically up to date, it’s almost comedic. On one hand I wanted to say bravo for your efforts, on another hand I felt sorry that these business owners were getting caught up with all these hype and shiny objects.

It’s important to know what works for your business. There are countless shiny buttons on the internet because where there’s profit to be made, people will create all kinds of stuff. Still, to adopt something for the sake of appearance rather than practicality won’t do much good.

You should identify what would add to the user experience in your niche. It first comes from understanding your website visitors and prospective customers then to identify what tools and plugins may help to better their experience rather than serve as a distraction.

I got a good chuckle looking at some of these over decked websites and unnatural social profiles of real estate agents. It’s important to be yourself both in person and online. Let your personality shine through and be genuine so people can truly connect with you and build a relationship. Business is about relationships. You don’t want them connecting to a fake you with too much make-up else the relationship will be superficial. So, basically, go ahead and add all those shiny objects you want to your website but ask this one question, “how will it help those using my website to know me and my services better?” In this example, perhaps having

I did affiliate marketing for many years (selling people products online) and I am well familiar with the many over complicated product variations that internet marketers can create. It’s like the apple cult, they create one new twist and you got to get the whole new phone. You got 20 different kinds of video pop-ups. You got another 30 different types of website timer for scarcity. As the icing on the cake, you got many other widgets that barely help you. These over complicated features when sometimes simplicity and focusing on quality service and excellence is what you need.

It’s like those TV shopping channel except online. Also many inexperienced internet marketers will tell you to jump on this new innovation or on that new innovation; it’s like investing in start-ups (a small margin will be useful and the rest will fade out). My advice? Stick to the tried and true and keep an eye on the up and coming…it’s not too late to adopt things when they are in the early majority phase. Meanwhile focus on delivering excellent service, down to earth personality, and building genuine personalities – tried and true principles that build great businesses for the long haul. Differentiate yourself in an attention deficit generation.

 

If you’re a real estate agent, I encourage you…yes, it is important for you to maintain up to date with trends and industry movements. In this case, technology and the internet have drastically changed the landscape for real estate agents.

Take for example social media. There are many social media networks but not all serve the same purpose. As a real estate agent, you’d be better off focusing your efforts where the majority of your target audience is present. You may want to focus your efforts towards Facebook and Linked In, in this case.

Twitter may not be the best platform as you won’t expect someone to buy a home from you with 140 characters. I’ve seen some real estate agents trying too hard to make it work. You have profiles with 5000 following and 300 followers (a key sign they’ve fallen for the myth that Twitter is about follower backs. I think of this like a small child looking for more attention – I’ll like you if you like me? Not a way a business should represent their professionalism).

Twitter does work well however when people follow you for the content you procure. Twitter is the social network if you’re an influence-r and people want to connect with you on a personal level.

Regardless if you’re an influence-r real estate agent or not, there is one big use for Twitter still, that’s your SEO social signals. Share your blog posts there and any new listings you may have.

 

The reason why we’ve continued to offer our web marketing services instead of emphasizing on our web assets development is because I genuinely want to help people who deserve it. It’s my desire and intent to see people blessed in their occupation. If you need some help or some advice with your web presence, please feel free to leave a comment bellow or contact us. I promise, we won’t try to sell you something, just provide our honest help (where time permits). I love meeting people and building relationships.

In fact, I have no problem operating SEOtProsperity Services Inc. at a break even point (while growing) on the basis of helping other people and creating value. I am a firm believer that business is about creating value and in due time this will result will come with consistently good management practices.

Focus not so much on the profit and personal gain but focus on helping others, stick at it along enough and see the end results.