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Browsing articles tagged with " SEO"

(Free) Bing Ads coupons for 2015

Dec 24, 2014   //   by admin   //   Internet Marketing  //  No Comments

Every business should have a comprehensive online marketing campaign to remain in today’s competitive environment. If you’re not capitalizing on digital advertising, you can be sure your competitors are (and reaping the benefits in brand recognition, leads, and sales).

Importantly, once you’ve invested in developing your site, you need to maximize your 24/7 employee (your website) with online traffic. You’ve already paid the fixed cost and now you can liken web advertising to economies of scale. With getting web traffic, you want to consider different avenues as there are no lack of opportunities to bring your website before consumers.

Personally, I am bias towards search engine traffic (for good reason) because (1) you can more effectively track your results (2) you’re being less obtrusive since you get in front of prospective customers searching for services/product you offer (3)  it’s more predictable –  search engine traffic is traditionally more analytical (4)  traffic quality – back to point #2, search engine traffic is traditionally more primed to buy than social media traffic.

Although when it comes to search engine traffic there are two models you may choose with

  • SEM – Search Engine Marketing: This pertains to pay per click, getting adverts on specific key terms related to your niche/business. The advantages of SEM being that you can get traffic almost instantly and the primary draw-back being you are paying per click which can be a running costs or a recyclable profit machine. The two major network for SEM should be 1. Google Adwords, which is hard to break into profit because of the intense competition and 2. Bing-Yahoo ads network. Bing-Yahoo Ads network is my personal favourite because it’s equally as good to Google in terms of overall traffic quality (not data driven opinion – experienced base comment) and is much easier to manage because of the lower competition resulting in cheaper cost per click (less spending per customer acquired) and reasonable traffic.

Any small business considering to get started with SEM should highly consider the Bing Ads network as their first choice to test the waters (they will likely be more inclined to success on the Bing network than Google).

Both these networks are providing coupon codes for new accounts to get you started; you’ll likely need it as there may be a learning curve where you’ll waste a few initial dollars invested. Once you find a profitable campaign with a positive ROI, the payoffs will be nice.

  • SEO – Search Engine Optimization: This pertains to organic search engine traffic, getting clicks on your first page listing. The advantage of SEO being creditability and establishment value and the primary draw-back being the time it takes to develop these rankings (you have to consider importantly your content quality and then effectively promote your business through content production and sharing along with effective social media and web promotion activities).

 

Although with this said, by incorporating a SEO strategy you also benefit indirectly from a validation of your website quality as it forces you to consider the user experience along with traffic and publicity derived from the web promotions completed.

Effectively, any sound online strategy should incorporate both SEO and SEM. While SEO will require further patience and a longer pay off, SEM will supplement you with faster results to work with and test your performance.

With all this said, I’m glad to inform you that Bing Ads is offering significant incentive for new business registrants. This includes a $100 immediate promo code upon registration and another $125 Bing Ads coupon you may obtain from other sources.

Here’s the breakdown of likely the best Bing Ads coupons for 2015:

  • $100 USD/CAD Bing Ads coupon for new account registrations:

Claim the offer here, for US residents.

Claim the offer here, for Canadian Residents.

 

  • $100 USD Bing Ads coupon code with Godaddy WordPress web hosting

Click here to obtain the coupon code.

You should receive a $100 coupon code (valid in 2015) with your WordPress hosting registration. The current promotion entails web hosting at $1/month which is quite an impressive price.

 

  • $25 USD Bing Ads coupons from Bing webmaster.

Valid only in US – Bing Webmaster here.

They should send you the free voucher for $25 Bing Ads after your registration. Also valid in 2015.

 

  • We’ll keep this updated as new information arise to your benefit.

There you have it! Here’s the brief outline to how you can get as much as $225 USD in free Bing advertising.

I have personally been doing quite a bit of Bing Ads learning and tests; I find the Bing Ads network traffic converts very well and we’re finding a positive ROI across most campaigns. The CPC is very reasonable and fractions of what you may pay elsewhere (base on the keyword tools at Bing vs. Google, some key terms at Bing are 25% of the CPC on Google!)

Here are some tips to consider if you intend on making use of these Bing Ads coupons:

  • In location targeting, “advance location settings”, you NEED to set option 2 which is receiving traffic only within your geo-targeting locations. The standard setting is to locations in or talked about in search. (which may not be relevant for a local business)
  • Select ONLY traffic from Syndicated Search Partners (SSP), do not go for content partners. The traffic from content partners seems more susceptible to fake and low-converting clicks. We have had good results with search engine and not so with content partners; you must explicitly set this.
  • Don’t micro manage your campaigns when you have first started; give it your best shot to get a good click through rate although don’t let it absorb you.

Those are some of the basic tips to consider when using your Bing ads coupon codes for now. There are a whole list of optimization tweaks to consider although it would be too lengthy to detail them here. (Perhaps in a later blog post I may highlight our top 10 optimization favourites)

If you’re looking to learn about PPC with Bing Ads then make sure to reference this free online tutorial made available by Bing. It’s very comprehensive, easily accessible to Bing Ads clients, and chalked with helpful tips:

 

This concludes our lengthy post. If you have any questions or comments please join the discussion on disqus or email [email protected]

SEOPressor – Onsite Optimization Secrets with SEOPressor

Jun 14, 2012   //   by admin   //   Search Engine Optimization 101  //  1 Comment

This article will teach you about onsite optimization and help you to use SEOPressor to make SEO easier.

As we all know there are two kinds of site optimization “Offsite and Onsite”. Offsite optimization focuses more on link building and promoting your website, this helps give you the added advantage over your competitors and make your site stand out better in Google (higher on SERPs) . However, before you start this process in order for your offsite optimization to be effective you must first create a solid foundation of onsite optimization. There are several things to consider with onsite optimization which we will outline bellow; if you’re looking to simplify things we would recommend using SEOPressor. Keep in mind that without solid onsite optimization techniques all your hard work for offsite optimization might be for naught.

Onsite Optimization can literally save you $100s and $1000s in offsite SEO Services. It can give you a significant advantage over your competitors  in today search engines. (It helps make your site stand out over the rest; think of how you would choose to hire a job applicant. Also contrary to the believe, your website age isn’t detrimental to your ranks. It does affect your onsite optimization but it’s not the most important aspect)

(We should mention “SEOPressor” is the name of a wordpress plug in that helps you automated your website technical onsite optimization – the technical onsite optimization is very important in your general onsite optimization. )

We should also emphasize right at the get go that onsite optimization is more about the technical mumble jumble of keywords. It is also about site quality and user experience. You want to ensure your users find your site useful and helpful. This will help you retain their attention better and can make link building for your site more effective. Some ways you can do this is with quality content that is directed towards your target market or keyword search; it is never effective to optimize for a keyword in your title and not deliver the information in the actual content.

However with this said it is also important to make sure you have the technical mumble jumble stuff done well (SEOPressor can be used to help you through it if you’re new and unfamilar with how to optimize your keyword onsite); you see there are many great blogs out there that provide useful and valuable information but yet they barely get the day of light in the search engines. The web is getting more and more crowded and competitive so it is to your benefit to ensure that you also get the technical stuff the search engines like (such as the right keyword density, meta tags and description etc.) To help you with this SEOPressor is a great wordpress plug in that helps you to automated and guide you through much of this.

Although a lot of people think that onsite optimization is the easy part, they are wrong. Just like offsite optimization, there are so many things to check on onsite optimization and it also needs to be consistent every time you update your site. This is the hard part; because there are so many minute things to look into that most people tend to miss a lot or simply a couple of things that plays a huge factor in their site rankings.

As you are reading this article, I believe that you should already know the basics of onsite optimization. Although it’s isn’t that easy, it’s the part where a lot of people don’t miss out. You have to make sure that you are offering quality content.  You should capture your audience attention, show them you’ve got what they are searching for. However besides good content you should also take an effort to make sure your page is SEO friendly, you can do this with SEOPressor if you are unfamilar with the technical sides of things.  In short you must make them interested in your site that they’d want to bookmark it. That’s the main goal of onsite optimization. Now the hard part would be the technical aspect of onsite optimization, this is the part where you design your site in the search engine level. The first part was focusing on how to make people love your site; the second part would be how to make search engines put you in the 1st rank on their pages.

This can be achieved through developing an attention to detail, most veteran website owners already have this skill, however for most beginning website owners this can be quite a challenge. (If you’re new to SEO we would recommend getting a tool like SEOPressor that can alert you and provide reminders to ensure you have your onsite stuff done well) This is because these things might be simple but they are commonly a bit hard to notice, things like adding the right amount of keywords, formatting you fonts, making sure your tags are in the right place, adding the alternative keywords to your images lots more.  These things usually require hard work and you need to go on every detail on every part of your website. Keep in mind that this factors counts huge on how search engines rank your site.

How to make SEO easier with SEOPressor

One of the things I could suggest is first studying to how to correctly format your site technically making sure you take note of every little detail and apply it on your site. For beginners and even for veterans who’d like to save time in doing this you can also check out this amazing tool called, “SEO Pressor” it’s a tool you can add on WordPress which automatically does everything for you and also gives out a real-time report of the things you’re still missing on your site which allows you to change it right away. This is really a fun and great tool to add on your sites so you might want to check it out.

Although we highly recommend SEOPressor if you’re new to SEO (It’s better to have a plug in that can help you automated the onsite if you’re unfamilar with what google is looking for so you can ensure to get the competitive edge over your competitors) you can also optimize your site without any additional guides or tools. We have included some basic technical onsite optimization tips for your assistance. Also if you decided against using SEOPressor we would recommend trying the All in One SEO Pack which is a free solution. This has been a popular and effective plug in for years and very helpful in helping to avoid having to deal with the technical aspect of things. Although unlike SEOPressor, it does not ensure you have done your onsite optimization but it still comes in very handy. (takes some of the technical stuff out of the process although you still need to know how to write the meta descriptions, title, and content in such a way to optimize for your keyword.)

Here are some Basic Technical Onsite Optimization Tips!

  • Domain Name

When creating a site, you might make sure that the domain name should be not too long, easy to remember and simple. This does not only allow people to click or remember it,  it also plays a factor for search engines in indexing your site.


  • Adding Keywords on your URL’s

Adding your keywords on your sites URL is also very important, you can use a tool on word press to do this. It still plays a role in search engine indexing.


  • Adding your Keywords in Title Tags

The title tag is the one that tells the browser what you want to be displayed on the top of the screen.  Your title tag should describe what the content of the page and should be slightly unique on each page. You should also make sure that the main keyword is included.


  • Adding Keywords on the Meta description

The meta description is a short component that would show up when your site appears as a result in search engines. It doesn’t change your webpage on anyway, but having the right meta description can greatly increase people’s interest in clicking your site over others.  Therefore, make sure to make it readable and add the keyword for search engine indexing.


  • Keywords on you H1 and H2

Search engines uses headings on websites to help them out in correctly indexing results. That is why it is very important port websites to make sure their heading have their keywords on it.  aside from the keywords, adding phrases that are related to your niche is among the most important part of SEO onsite optimization.

You should also make sure that you have 10% keyword density in all you paragraphs.


  • Adding unique and quality Content

Of course, you have to make sure that you are providing high quality and unique contents, search engines have the capacity of checking if you are providing unique or simply copied content. More importantly by providing unique and high quality content more people would check and trust you site that increasing traffic and convertibility.


There are still a lot of aspects that you need to look into, but you can start with those mentioned above. With dedication and the aptitude to learn and apply new things, you should be on the right track in no time. Keep in mind that starting a website is hard work but over time it gets easier and the rewards are great.

We hope you found this article educational and helpful. If you have any further questions please feel free to leave a comment bellow and we’d be happy to assist you. Also here is the link to SEOPressor if you are looking for something to help guide you through and automated your technical onsite optimization.

The Delicate Art of Search Engine Optimization

Nov 11, 2011   //   by admin   //   SEOtProsperity Blog  //  No Comments

One of the things you should consider most when planning to build a website is making it search engine friendly. This is really important as having a site with very high traffic would typically do great in the business and in order to do so, you need to make it easier for people to find your site by making it rank high on search engines like Google and yahoo.

This can actually be considered as the best marketing strategy and in fact, ranking high on search engines might be the only advertisement you’ll ever need, especially if you are focusing online products or perhaps online services.

Remember that people nowadays all have lots of different gadgets that can connect the internet, be it laptops, PC’s, Smart Phones, Mp3’s and tons of other gadgets, if they need something they simply search it out online. Thus making websites the ultimate marketing tool, also this offers a much higher conversion rate since your traffic are actually the very people who might need your product or your services, increasing the chances of you earning from the very people who go in your site.

Ranking top on major search engines like Google can really change your business. Imagine people who are needing the specific services that your provide using search engines, when the results come out the most probable link they would choose would be those around on the top 5 or perhaps those included in the first page for that matter. If your site in on top of the list, there almost a 70-90% chance that people would choose your link as it is on the first page, thus also increasing the chances of earning form your products or services.

Aside from the higher earning, being on the top list would add to the credibility of your site thus creating a huge advantage over your competitors. Remember, that in the online business, your biggest weapon is the TRUST of your consumers and the CREDIBILITY of you site.

There are lots of factors in order to rank high in search engine rankings like Google. But the two general parts is On-site and Off-site, the On-site would be how you design and the main content in your website to promote trust and credibility for the every traffic that visits it, but Off-site is where the really action is. This area is the main factor on how to increase your rank on search engines which is a prime requirement of increasing your traffic.

Back linking which is the major off-site task is the most important part of being successful in your SEO venture. Without effective back linking, reaching the top ranks or the first page would simply continue as a dream. So after building a good foundation on your site put all your focus in this, while also taking care of all your clients.